Ramp

Brand Identity • Logo Design • Brand Strategy • Creative Direction • Marketing Design • Visual Identity System

Ramp is a premium, water-based CBD-infused lubricant created to enhance intimacy through thoughtfully formulated ingredients and a modern, inclusive approach to sexual wellness. The brand was designed to appeal to a broad audience while helping normalize conversations around pleasure, self-care, and sexual health.

I partnered with Ramp to develop a visual identity that balanced sophistication, approachability, and trust. My work included logo design, brand development, packaging concepts, photography direction, and marketing creative designed to position the product as a premium wellness brand rather than a traditional intimate product.

The goal was to create a brand experience that felt modern, elevated, and inclusive, helping Ramp stand out in a rapidly growing wellness category while building credibility and connection with consumers.