Fleshlight
Creative Direction • Brand Strategy • Marketing Strategy • Product Launches • Team Leadership • Photography Direction • Ecommerce Marketing • Email Marketing • Campaign Development • Agency Management • Social Media • Creative Operations
Fleshlight is the world's leading pleasure products brand, serving a global audience through a diverse portfolio of products, partnerships, and direct-to-consumer experiences.
As Senior Art Director, I helped shape the brand's creative vision and marketing strategy across multiple product lines and business initiatives. My role evolved beyond creative execution to include campaign planning, product launch strategy, agency management, and team leadership.
I led integrated marketing efforts spanning ecommerce, email, social media, photography, product launches, and digital advertising, partnering closely with leadership, marketing teams, and external agencies to create campaigns that drove engagement, strengthened the brand, and supported business growth.
Photography by Cody Kinsfather, Adrian Armas & Adalberto Ramos