SpringFed

Brand Identity • Logo Design • Creative Direction • Photography Direction • Brand Strategy

SpringFed is a luxury glamping destination offering thoughtfully designed cabin rentals and yurts that blend rustic charm with modern comfort. The brand was created to provide guests with an elevated outdoor experience—one that feels connected to nature without sacrificing style, comfort, or convenience.

I partnered with SpringFed to develop the brand identity from the ground up, creating a visual system that reflected the property's unique balance of adventure and refinement. My work included logo design, brand development, visual direction, and photography planning to ensure every touchpoint communicated a consistent and inviting brand experience.

From the identity system to the photography approach, the goal was to create a brand that felt warm, memorable, and authentic while helping establish SpringFed as a distinctive destination in the growing glamping market.